Lately, the topic of social media marketing- and how it pertains to the Health and Wellness industry (i.e.. yoga teachers and spiritually inclined healers, etc… yoga marketing) has been a common conversation.

I can’t seem to get through my Kale salad, without hearing about it. I chuckle as my friends relentlessly question the dreaded algorithms of social media, recent updates.. commenting always on number of followers, likes, insights, engagements, filters. Yoga Marketing in a modern world… a conundrum wrapped in enigma.

In my circle of yoga teachers friends, we are all professional marketers/photographers it seems. However, I have not been able to shake the the undeniable feeling, that things in our yogi world, are starting to become a little lack-luster with so much saturation.  

Understandably, the nature of our culture today, is that we live out our lives and the daily action of it… through our social media posts, re-shares, and likes. Social media is not for the novice, its a powerful tool for business and more. My mom has a Facebook, and I am sure yours does too. One of my favorite meme accounts, is run by a rainbow-toting, pink-haired, Grandmother called, “Baddiewinkle.” As a society, we have hashtag for everything, your 13 year old niece has a website, we have photoshoots with our latte art, news is created instead of reported, lovers reference each other as, #wcw or #mcm and… my favorite phenomena, now dogs have Instagram accounts (see Wolfie the Huskie).

So I get it- its entertainment, its customizable perception, its marketing, its how we connect with friends, and most importantly, its how those in this industry are able to promote themselves. For yoga teachers – entrepreneurs in their own right… self promotion in this medium, seems inherent (it’s yoga marketing after all).

“I am a yoga teacher, therefore, I must post pictures of myself demonstrating what I do – so others will want to join me on my next retreat or workshop.” I have heard.  “I can’t reach my demographic telepathically. If don’t engage on social media… I will loose followers, and no one will come to my class. ” Another powerful statement. When marketing oneself when you are paid by the number of people who attend your offerings, i.e. classes, gatherings, workshops… makes promotion and social media marketing… an integral part of your success.

Yet- Why do I feel like I am stuck in a social media vortex? 

I realized – through intense introspection, and LOTS of dedicated practice far away from my phone… (in Sedona) that their are a few simple marketing guidelines, that have simply been lost in binary translation. Because social media became the quick and dirty, “shiney new tool” in our industry – I believe, we kind of… played with it too much, and forgot, some core fundamentals that make this business great.

Back to Basics

Ask yourself- How as a practitioner of transformation, is your content benefiting our broken world? 

For me it was simple… To provide authentic, first-person narrative, of my struggle, my story of pain.. and how through the healing balm of yoga, I was able to come back from the dead. Yoga saved my life. This is my story. What is yours? Do you have a clear message? Are you utilizing the many other tools online other than social media? Have you streamlined your brand? Do you have a clear message? Do you have a engaging website? A lead capture? Newsletter?

Good SYF friend and 2017 Presenter,  Lynann Politte takes a closer look into this topic and gives you 6 manageable, easy tools to help YOU streamline you online yoga marketing presence in this short and informative video.

Are you Ready for More? 

Thursday, March 9, 2017 Join  us for an amazing 1/2 Day Immersion with Lynann Politte 

Find Your Place in the Yoga Industry: Authentic Marketing for Yoga Teachers

12pm-4pm – $108

Filled with practical guidance in identifying and claiming your unique place in the yoga industry this step-by-step workshop explores ways to integrate the intimacy of the yoga industry with practical marketing strategies. You will walk away with the tools to discover, create and develop your yoga business in a successful way. Lynann offers a unique perspective and approach to brand development and marketing. You will see the importance of staying true to your authentic self and learn how to market your yoga offerings in an effective way so students who resonate with your teachings will find you. Your yoga business will thrive as your yoga marketing expands.