To expand, evolve, and uplift human consciousness through and by creating and nurturing platforms and relationships that support Awakening Your Yoga.
To be a significant resource for yoga and the expansion of consciousness.
To generate widespread awareness of Sedona as a true yoga destination.
To nurture collaborative community among teachers and practitioners of yoga in Sedona and beyond.
To welcome people to Sedona for the experience of yoga and transformation.
Help people show up by providing work-exchange and scholarships.
Create jobs that promote employee happiness in service, and balance in life.
Local first. Begin close to home in building business relationships and purchasing products.
Make environmentally sustainable choices in product and practice.
Facilitate the bringing of workshops, retreats, and other yoga programs to Sedona throughout the year.
Sedona Yoga Festival was dreamed up in 2012 by Marc Titus and planning for the inaugural February 2013 event began. Sedona Yoga Festival Corp was incorporated on March 1, 2013, with Heather Sheree joining as an Officer on May 1, 2013. While Heather co-produced and Directed the annual Sedona Yoga Festival, Marc and Heather began expanding into other projects such as creating the My Sedona Yoga website resource, a calendar of all things yoga in Sedona, curating free outdoor yoga series in the spring in Sedona, recording the Yoga Begins Now radio show, and introducing the Yoga for PTSD training at SYF and online. In 2016, together they launched Aumbase Sedona, a yoga studio and adventure company, now owned since 2019 by Valerie Sanjali Irons-Posney, who was also the original SYF Music Director. In 2018 Heather Shereé became the sole Director and Producer of the annual Sedona Yoga Festival.
In 2020 The Sedona Yoga Festival was postponed due to the global pandemic. In November 2021 the decision was made to reopen the business, and begin the work of bringing the live event back for not only the people whose hopes of attending SYF2020 were dashed, but to all of us that seek to be together in community again. We are currently working to bring you SYF2022. Heather has stepped back from the Director role, and invited Reggie Hubbard to create the program. The team has been joined also by Lisette Cheresson on communications and content, and Amy Salguero returns this time to manage the programming and scheduling, be the presenter liaison, and support as executive administrator. Back as always is Dexx Negron on AV and Tech, now running his own venue in Sedona, the Living Room. Also returning is Erik Flint on website and design, as well as customer service and registration with his Aloha spirit. Back again is Ana Hansen, organizing an extraordinary experience for our mini yogis, and taking on organizing the excursions on the red rocks this year! Allyson Hayes returns with her keen awareness of what our attendees want in a vendor village, and what our vendors need to succeed. Aime Eden brings her creativity and contagious joy to the merchandise we create for you.
In 2022 Heather Shereé became the sole owner of Aumbase when Marc and Heather chose to go in different directions. Marc returned to a career in Natural Resources, while Heather remained Producer of Sedona Yoga Festival.