Aumbase, Inc
Aumbase is the company behind the Sedona Yoga Festival. Located in Sedona, AZ and formed in 2016 as an expansion of the former Sedona Yoga Festival Corp, Aumbase Inc is owned and managed by Heather Shereé Sanders, supported by the best team ever. Look for upcoming news about expanded events!
Our Purpose
To expand, evolve, and uplift human consciousness through and by creating and nurturing platforms and relationships that support Awakening Your Yoga.
Goals
To be a significant resource for yoga and the expansion of consciousness.
To generate widespread awareness of Sedona as a true yoga destination.
To nurture collaborative community among teachers and practitioners of yoga in Sedona and beyond.
To welcome people to Sedona for the experience of yoga and transformation.
Practice
Help people show up by providing work-exchange and scholarships.
Create jobs that promote employee happiness in service, and balance in life.
Local first. Begin close to home in building business relationships and purchasing products.
Make environmentally sustainable choices in product and practice.
Facilitate the bringing of workshops, retreats, and other yoga programs to Sedona throughout the year.
Core Values
Authentic
Integral
Professional
Heart-Centered
Visionary
Yogis
History
Sedona Yoga Festival was dreamed up in 2012 by Marc Titus and planning for the inaugural February 2013 event began. Sedona Yoga Festival Corp was incorporated on March 1, 2013, with Heather Sheree Sanders joining the team as Production Manager of the first ever event and as an Officer on May 1, 2013. While Heather co-produced and Directed the annual Sedona Yoga Festival, Marc and Heather began expanding into other projects such as creating the My Sedona Yoga website resource, a calendar of all things yoga in Sedona, curating free outdoor yoga series in the spring in Sedona, recording the Yoga Begins Now radio show, and introducing the Yoga for PTSD training at SYF and online. In 2016, together they launched Aumbase Sedona, a yoga studio and adventure company and Aumbase Inc (dba Sedona Yoga Festival) was born. Aumbase Sedona is now owned since 2019 by Valerie Sanjali Irons-Posney, who was also the original SYF Music Director. In 2018 Heather Shereé Sanders became the sole Director and Producer of the annual Sedona Yoga Festival.
In 2022 Heather Shereé Sanders became the sole owner of Aumbase Inc (dba Sedona Yoga Festival) when Marc and Heather chose to go in different directions. Marc returned to a career in Natural Resources, while Heather remained Producer of Sedona Yoga Festival.